The Magnum Ice Cream Company (TMICC), the world's leading ice cream business, has inaugurated a 13,000 sq. ft. Research, Design & Innovation (RD&I) Centre in Bengaluru. Located in Whitefield, the facility features a state-of-the-art laboratory and a digitally enabled pilot plant, bringing together ice cream science, culinary expertise, packaging development, and consumer technical insights under one roof.
The new centre has been established to accelerate consumer-led product and packaging innovation across TMICC's portfolio, including Kwality Wall's, Cornetto, Magnum, Carte D'Or, Feast, and Twister. Its capabilities span product and process development, packaging innovation, sensory testing, regulatory assessment, cold-chain validation, and 3D packaging prototyping, enabling faster development of products tailored to Indian consumer preferences and market conditions.
