Entain India has launched a full-scale Global Capability Centre (GCC) in Hyderabad, consolidating over 3,400 employees under one roof as part of its global transformation strategy.
The rebranded entity, formerly known as Ivy, now operates as Entain India, aligning fully with the global strategy of UK-based Entain Group—one of the world’s leading sports betting and gaming companies.
The Hyderabad GCC will deliver 85% of Entain Group’s global software engineering and technology services, including product development, platform engineering, experience design, AI-driven personalisation, real-time trading engines, and high-scale consumer platforms for regulated markets.
