UK-based global sports streaming platform DAZN is expanding its Global Capability Center (GCC) in Hyderabad, further deepening its commitment to India as a key innovation hub. The Hyderabad center, operational since 2022, plays a pivotal role in DAZN’s product and technology development — powering live sports streaming and fan engagement platforms used across multiple global markets.
The company plans to double its workforce in Hyderabad over the next year, building expertise in software engineering, data analytics, and product innovation. DAZN’s India GCC is central to its digital-first ambitions, especially in areas like AI-driven personalization, live event experience, and real-time data insights.
This expansion highlights a growing trend of sports and media-tech firms choosing India for building future-ready technology teams that directly contribute to global fan experience and digital innovation.
