Think about the last time you streamed a series, watched an animated film, or explored a new show on a digital platform. Behind every viewing experience is a network of technology, data, content management, and teams working across markets.
Media and entertainment GCCs support parts of this ecosystem, from software engineering and data analytics to digital products and business operations. Their responsibilities vary by company, reflecting the different ways media businesses use their India operations. India is home to close to 50 media and entertainment GCCs, with activity spanning cities such as Bengaluru, Hyderabad, Mumbai, Chennai, and Delhi. Together, these centres reflect the growing presence of global media and entertainment companies in the country.
What Is a Media GCC?
A media GCC supports a media and entertainment company’s technology, operational, or business functions. Depending on its mandate, it may work on streaming platforms, software engineering, data analytics, product development or content operations.
Some teams manage metadata, localisation and digital assets, while others develop the systems audiences use to discover and access entertainment. The distinction matters: not every office or production facility is a GCC, and not every centre has the same responsibilities.
From Content Operations to Global Technology Platforms
Streaming services depend on systems that manage subscriptions, process payments, personalise recommendations and deliver content across devices and markets. GCC teams can contribute to these capabilities through engineering, analytics, automation and product development.
Warner Bros. Discovery (WBD), for example, describes its India Innovation Hub as working on global technology platforms that power its products worldwide. Operating across Bengaluru, Hyderabad and Pune, it illustrates how India-based teams can contribute to technology used by international audiences.
Why Bengaluru and Hyderabad Matter
Bengaluru and Hyderabad have established technology ecosystems that support multinational companies across software development, engineering, and business operations. Their media-related operations, however, differ in scope.
Disney: Technology and Business Roles in Bengaluru
Disney’s Bengaluru careers listings include roles across software engineering, product development, data engineering, site reliability, and database administration. The listings span areas including Disney Entertainment and ESPN Product & Technology, Disney Experiences and corporate functions, showing the range of capabilities the company recruits for in the city.
RMZ Ecoworld business park in Bellandur, Bengaluru
In June 2026, Disney India leased approximately 175,000 square feet of office space at RMZ Ecoworld in Bellandur, Bengaluru, under a five-year agreement. The lease expands Disney India’s office footprint, although the specific functions planned for the premises have not been publicly confirmed. The careers listings provide additional context on the company’s technology and business-related roles in Bengaluru without establishing the mandate of the new office.
WBD: Expanding Hyderabad Operations
On 18 May 2026, WBD inaugurated its second office in Hyderabad. Its Hyderabad centre had more than 1,600 employees across innovation, digital transformation and business support functions.
The expansion builds on WBD’s existing Hyderabad Capability Centre and its wider India technology presence. Its workplace includes themed spaces inspired by franchises such as DC, Game of Thrones and Harry Potter. Beyond the office environment, the centre’s technology and business responsibilities offer a clearer indication of how its India operations support the wider company.
Sony: Software Development and Research
Sony has established a long-standing technology presence in India through Sony India Software Centre in Bengaluru. Set up in 1997, the centre works on embedded software, application development, and technology platforms for Sony Group companies worldwide.
Sony also established Sony Research India, expanding its global research and development presence in the country. These operations illustrate how India-based teams contribute to the wider group’s software and research capabilities.
Netflix: Expanding Creative Technology in Hyderabad
Netflix expanded its India presence in March 2026 with the opening of Eyeline Studios in Hyderabad. The global production and innovation studio focuses on advanced visual effects, virtual production, and production technology, integrating Hyderabad into Eyeline’s international network.
While this is a creative technology and production facility rather than a conventional corporate GCC, it demonstrates how India-based teams are contributing to global entertainment workflows.
What Comes Next for Media and entertainment GCCs?
As media companies invest in digital distribution and technology, India-based teams can contribute across engineering, data, automation, product development, and creative technology. The scope varies by company, making it important to look beyond office size or hiring activity when assessing the role of an India operation.
For India’s media and entertainment ecosystem, the opportunity lies in the capabilities teams build and the responsibilities they hold within global businesses.
Source: NASSCOM Community, Media & Entertainment Global Capability Centers in India: The Great Screen Shift.
EY and Ministry of Information & Broadcasting, A Studio Called India: Content and Media Services for the World (May 2025) page 75.
